Wedding Stationery Business Advice: Creating A Professional Portfolio0
Posted on 15th August 2018 by Emily
Filed under Wedding Stationary Business Advice
Without a portfolio of different styles and designs, it will be hard for any wedding stationery designer to convey the quality and style of their wedding stationery to potential customers.
Your portfolio needs to be of a high standard and quality, only showing your best work whilst also showing a variety of styles and designs. Even with no experience, all a customer needs to see is the quality of your craftsmanship and to understand your design style, for the customer to commission you to design all of their wedding stationery.
A website is essentially an online portfolio of work; however, it may be too early for you to consider investing in a professional web designer. You may want to consider using a free blogging platform, like Wordpress or Blogger to create a simple updatable website. Blog platforms like these now allow you to create static pages just like on a website, so you can upload images of all the various styles and designs. Having everything online will also help people to find your work when searching for a wedding stationery, look at the article written on SEO and blogging for card makers for details.
Be sure to use descriptive keywords, tag images and try to update the blog with regular posts and images of your latest designs. There is no limit to how many designs you can add to a blog but try to think about how a person will find them all, use drop down categories and tags, so the site is easy to navigate and ensure that your contact details are easy to find.
If you are planning to attend Wedding Fayres and to work locally with engaged couples, it's important to have a physical professional-looking portfolio of your work.
It should be easy to carry around, to take to someone's house and look through on a kitchen table for example. Include pages of themed designs showing off your range of styles. Ensure that the stationery can all be taken in and out, so it can be handled, not just photographs.
Being able to feel the weight and quality of an invitation is really important - make sure it's all beautifully clean too, no fingerprints. Having both on and offline portfolios are the best idea, you can then allow engaged couples local or not to browse through your designs in the comfort of their own homes.
If you can include any images of your wedding stationery in a real-life scenario or any recommendations then this will add to your credibility as a designer. Don't worry if you don't yet have any experience, focus on making the designs look great and ensuring you have excellent photographs of your work to share online.
You might find this post on social media marketing to be useful as a way to get the word out about your fledgling business. Do you have a wedding stationery website / online portfolio of your designs, we'd love to see them, add a link in the comments below. Also, if you have any questions or would like to tell us what you have found most difficult we'd love to help! Leave a comment below.
If you regularly purchase paper and card from us and are buying in bulk for your business, you can apply for a trade account today and start enjoying up to 40% off with our trade discount! Don’t hesitate to get in touch with a member of our friendly team and we’ll be more than happy to answer any questions you may have related to our trade account or to any of our products.