How to sell handmade Cards - Writing a blog

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Posted on 6th August 2012 by Papermilldirect
Filed under How To Sell Handmade Cards

Writing A Card Making Blog

In this post you will learn how a blog can be a useful marketing tool for selling handmade cards or wedding stationery. Part of our Selling Handmade Cards series where you can learn all aspects of starting a small card making business.

How do you get people to find your online shop?

One of the first hurdles for a handmade card maker beginning to sell their cards online, is marketing. How do you get people to find your shop amongst all the people selling handmade cards? Without visitors how can you make any sales?

It's great to look at what other card makers are doing. Daslia make and sell a lovely range of handmade cards.

What is a blog?

This is a blog! It's a place where you can publish news and articles that are either about your work or discuss something that your target market will be interested in. There are a number of free blogging platforms that are really user friendly. If you can use Microsoft Word, you can write a blog. We would advise trying a www.blogger.com blog, you can set one up in minutes.

blogger dashboard

This is the blogger dashboard, once you have learned what the icons along the top do, writing and formatting a blog post is really simple. Just start typing

Do craft blogs only get read by other crafters?

Not always, but a large majority of the people that read crafty blogs are also bloggers and crafters. However, blogging is NOT a waste of time for people wanting to sell handmade cards. Craft bloggers and readers are akin to a little personal team of marketeers that will happily share your work and be your personal cheering team! Getting your work shared online is important for increasing awareness of your product, being featured on blogs or shared across social media may find your work being spotted by influential people. 'Influencers', are the editors of popular blogs, the curators of front page and blog content on online marketplaces like NotontheHighStreet, Folksy and Etsy and even more exciting the editors of magazines and newspapers and the owners of galleries. It's a great feeling to have your work featured in a print magazine you can hold and show your Mum or for sale in a real bricks and mortar gallery! Blogging will really help connect with these on and offline content curators and influential people who can take your handmade card business to the next level.

What to write about in a paper crafting blog?

A blog sets the scene of your online shop. It gives your shop personality and style, allowing people to see a little more about the maker behind the handmade cards. The content you share is vital to the success of your blog. It needs to keep existing readers coming back and also to attract new readers. You need to work out your target readership before you start building up content. Examples of content to share on a blog:

  • Papercrafting Tutorials - these appeal to other handmade card makers and also to print magazines who are always on the lookout for new designers. Once you build up a readership you may find you also get approached by supplies companies (Like us!) to create designs using complimentary packs of their products.
  • Works in Progress - Most creative people are fascinated by the process involved in your making, offering 'sneak peeks of your designs and ideas, draft sketches or parcels of new supplies that have arrived, can really help to pique interest. It also adds authenticity and gives people an idea of the amount of time, effort and energy involved in card making.
  • Inspiration - Share sources of inspiration and your 'loves'. Photographs, stories, people and just the day to day stuff that inspires your work and defines you as an artist. Your loves are likely to coincide with the loves of your target market.
  • Fellow Card Makers / Crafters - Writing about others can help you connect with the card making and crafting community, the card maker featured is likely to share the post with their own networks, bringing your blog to the eyes of a raft of new potential customers and blog readers. Only feature crafters that complement your style and work, this way their audience are more likely to enjoy your work too.
  • Snippets about your life - as we said a blog is a way for people to really feel they are getting to know the designer - by sharing a few well chosen snippets from your day to day life you can help ensure your personality comes across. Be careful not to share too much!
  • News - Use your blog as a place to promote all the offline events you will be attending.

Work really hard on your photography to make it bright and appealing to your readers, photos are often what will make an ordinary craft blog become and extraordinary and highly popular craft blog. The reason it's easier to promote your blog than your shop is because you are not sending people directly to a shop when you share a link, it's "look at this" rather than "buy this". You are sending them to an article of interest, something of value or entertainment to them. It's the antithesis of the hard sell, you are creating a story around your work and building up a portfolio of interesting content to encourage people to follow your blog posts. You are making friends and really connecting with a group of people through your blog posts.

What is SEO?

Google and other search engines have formulas that they use to decide which web pages they show for any particular search query. Technically you can 'optimise' what you write by including certain words that you think people may be searching for on google. These words are known as key words and the practise of optimising your blog content in this way is one part of a practise called search engine optimisation - better know as SEO. Building up a network of quality links back to your blog from influential websites is also really important in SEO. We all want our blog posts and products to be seen on the first page of google so following simple SEO techniques when writing content will help both your blog get found more often and also your webshop. We're going to be looking at SEO in depth soon, in this series of 'How to sell handmade cards' - it's a big subject and needs a post all of its own!

Coming Soon!

Next week I'll be talking about networking on Social Media more generally, using sites like Twitter, Pinterest and Facebook to help build your blog following and also increase referral traffic to your card shop. Do you have a blog? Please leave us a link to it in the comments - and if you haven't started one yet, we'd love to hear any queries you have, I'd be happy to help allay your fears and smooth out those crinkles that are stopping you blogging.

Tagged: selling handmade cards, how to sell cards, writing a card making blog

11 thoughts on “How to sell handmade Cards - Writing a blog”

Emma

19th June 2013 at 5:01 pm

Hi everyone, I have been making handmade cards for several years since finishing university. I have some of my designs on sale in a Theatre Gift shop where they sell for £2.95 and the Theatre receives £1.50 of this so you can see the profit for me is not so great. I have a blog but feel I really need to add a lot more content . I have recently set up a facebook page so will see how that goes. www.facebook.com/prettyinprints. Good luck to all fellow card makers ! Thanks for the fab advice on this page - a really useful resource and all in one place .

Hilary

27th February 2013 at 9:28 am

I'm not entirely sure how you would find new bloggers, I'll have a think if there would be any way to do this through searches - I don't believe you can filter by age of website. A good idea may be to join one of the paper crafting forums, or even head over and ask on our Facebook page which is full of paper crafters and craft bloggers :) Thanks so much for your comment and best of luck with your new blog!

Kath

21st February 2013 at 8:27 pm

I just started this blog to keep a track of my thoughts and investigations while I look into the possibility of selling handmade cards. I;m finding it easy to find lots of blogs by people who know what they are doing, but very hard to find people like me, who are just starting out. I'd love to be in touch with others in my situation. Any tips on how to find them?

Tina

25th January 2013 at 5:40 pm

Hello I have been making cards for a number of years and selling them locally in support of a charity in the city where I live. I am just in the process of setting up my blog and have found you advice very useful. Thanks for sharing.

Janet

01st October 2012 at 12:42 am

Hello I sell my cards to friends and relatives but I would like to venture further and I have found the advice here very helpful, thank you.

Brian McCarthy

29th September 2012 at 12:44 am

Hello, I have recently started designing and producing personalised cards mainly directed towards birth announcement cards. I was sent your email and wondered if you thought there was any way of me being able to get involved in and might benefit from "blogs". I have run advertising in local NCT groups and have an ad running in a magazine (Baby London)but have struggled to get any interest in what I am doing. Maybe blogs are worthwhile but I don't have any experience of them at all. I would welcome your thoughts. Thanks Brian McCarthy ps. I have a new range of designs going on to my website next week

Blossom

28th September 2012 at 9:45 pm

These articles on selling are all very interesting reading. I make cards for pleasure, friends and family. I do have regular ladies who I make one off cards for locally. Usually they want a specific design. It takes me ages to make one card as I sit and ponder changing my mind on what paper to use ect. I do have a blog that is more of a personal journey where I have posted my adventures as well as my makes some cards, some sewing, some jam making etc. I don't have many followers I think that's because I don't have time to write on it daily or network. I have a facebook page now I share with a pal and we are selling some of our makes there and we have just joined folksy. I find social networking hard work and you have to be careful when promoting your makes as you don't want to be a pain. I know my email box is just crammed with other crafters promos and it can completely swamp your FB page losing your own work as everyone elses posts come in. Maybe we could do with an article on how best to promote self on these sites and how to stop being lost. How to get traffic to your site so as to get the sales this would be very helpful if you have an answer. Thanks x

Ruth

31st August 2012 at 8:20 pm

I've been blogging for a couple of years now and find its a great way to showcase ideas and also get feedback.It's also a wonderful way to find other folk with similar interests and exchange ideas.

Linda Walker

16th August 2012 at 12:57 pm

Very useful piece am thinking of selling more now that I have been paid off from work so will have more time on my hands to craft Linda

Hilary @ papermilldirect

07th August 2012 at 2:17 pm

Blogging can really help with building confidence, getting feedback and advice from readers is invaluable :)

Jane

06th August 2012 at 5:53 pm

I'm fairly new to blogging, although I did set one up somewhile ago I never used it, as I wasn't sure what I was doing! However earlier this year after becoming unemployed I decided that if I wasn't going to 'showcase' my work then no-one else was going to do it for me! I don't for one minute think that my work is 'up there' with most other bloggers I read, but everyone has to start somewhere. I love to think that someone else has taken the time to visit my blog and it's even better when they've been kind enough to leave a message even if it's just to say Hi x! So be proud of what you create and if you like it, then why won't someone else? Look forward to seeing lots of new bloggers soon Jane x

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