What is an Angel Policy?5
Posted on 10th September 2012 by Papermilldirect
Filed under How To Sell Handmade Cards
Angel Policies can be very confusing but they are something that a card maker using stamps and die cuts and planning to sell handmade cards, should be aware of. If you are basing your business on these stamps and die cuts it's important to know that you are not breaching any copyright laws.
With the arrival of online market places people are able to sell handmade cards all around the world with minimal set up fees and so companies who produce these designs have felt it necessary to limit the use of their products. The basic principle of an angel policy is to limit the use of their products to those of cottage industries and hobbyists, card makers selling in small quantities. They allow a card maker to use the stamps and to sell handmade cards created using these stamps but only to a certain extent, they are aimed at stopping people using them to create mass produced lines.
Here is a snippet from Provo Crafts angel policy, they make Cricut machines and cartridges which are used by many crafters. "Provo Craft hereby grants limited permission to private individuals to incorporate Copyright Material and Third Party Rights into Finished Products that may be offered and sold to others, but only in the quantities and in the manner expressly permitted in this Angel Policy. Notwithstanding the foregoing, Walt Disney Company (Disney Consumer Products, Inc.), Sesame Workshop, Hello Kitty (Sanrio, Inc.), Warner Bros. (DC Comics, c/o Warner Bros. Consumer Products, Inc.), Martha Stewart and Nickelodeon (Viacom International, Inc.) characters and images MAY NOT be reproduced and sold. Any person who uses Copyright Material or Third Party Rights pursuant to this permission agrees to comply with and be bound by the terms and conditions below and all applicable Third Party Rights Restrictions. No individual cuts of Copyright Material made by or with CRICUT® or CUTTLEBUG® brand products may be sold."
This snippet is from the Sizzix angel policy "The Die Images are proprietary and/or copyrighted by their respective owners, which mean that they may not be copied without permission. To help protect these proprietary permission provided herein, all Craftworks created for sale using Die Images must be attributed to the respective proprietary rights and/or copyright owner by marking each Craftwork with the same copyright notice found on the label of the relevant die (or on its packaging) used to produce the Craftwork."
The over arching advice is that you seek out the angel policies of all of the images / stamp and cuts you use to ensure that if your card making company does take off you will not be accused of breaching copyright. It can be as simple as remembering to add a credit to the designer on the rear of the card and so will not necessarily mean you have to stop using the images. We found this useful list of rubber stamp companies which have angel policies.
Have any of you had any issues with angel policies in the past? Do you find them confusing?