10 Interesting Facts About Direct Mail

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Posted on 31st July 2018 by Emily
Filed under Business Advice

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1. The earliest known direct marketing is dated back to the year 1000 B.C

2. Direct mail is the most effective way to get new leads

3. It is the most preferred form of marketing by customers

4. 60% of people say the best advertising mail helps keep the sender’s brand top of mind - (Royal Mail)

5. When people get mail, 70% think better of the company that sends it - (Royal Mail)

6. People value something they can see and touch

7. UK businesses invested more than £1.5 billion into direct mail last year

8. Having a coloured envelope can be the determining factor of whether your recipient is going to read the contents inside

9. Many UK charities rely on direct mail to generate awareness and funds for their causes

10. Direct mail is more personal

If you regularly purchase paper, card and envelopes from us and are buying in bulk for your business, you can apply for a trade account today and start enjoying these and more benefits from our trade discount! Don’t hesitate to get in touch with a member of our friendly team and we’ll be more than happy to answer any questions you may have related to our trade account or to any of our products.

Tagged: direct mail

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