Letters Vs Emails0
Posted on 29th July 2018 by Emily
With digital marketing rapidly increasing, letters are just as important as they contain mailing information, business correspondence and marketing materials.
In an ever-growing digital world, we are receiving more and more emails every day.
Letters are a great way to add a personal touch, whilst delivering the same information as an email. Sending a letter is more effective for customer acquisition and we offer a large range of paper and card to meet your needs.
Advantages of letters and emails
- More personal
- Can leave a lasting impression
- Consumers act quicker with letters than email
- Fast and effective way if wanting a response quicker
- More environmental-friendly
- Return on investment is higher than letter
Disadvantages of letters and emails
- Longer response time
- Spelling mistakes are harder to eliminate
- Time consuming to create
- They can be lost in the post
- Less personal
- Click of button the email can be sent to the wrong person
- Spam is a big problem, 2/3 of emails are spam
- Attachments can contain viruses
- Access to the internet
They both can be effective with attracting new and existing customers. Printed words can be more engaging than on an email. Recipients are more likely research your brand more if a letter is directly sent to them, than in an email as the recipient could view the email as spam.
First impressions count, so using the right envelope will help. Envelopes enable your brand and message to stand out from the crowd. It could be the determining factor of whether your recipient is going to read the contents inside of your envelope.
At papermilldirect, we stock a fantastic range of high-quality envelopes in a wide variety of sizes, colours and finishes, meaning that you can find exactly what you need.
Papermilldirect’s envelopes will leave your recipient eager to open your interesting and exciting content.
If you regularly purchase paper, card and envelopes from us and are buying in bulk for your business, you can apply for a trade account today and start enjoying these and more benefits from our trade discount! Don’t hesitate to get in touch with a member of our friendly team and we’ll be more than happy to answer any questions you may have related to our trade account or to any of our products.