How to Make a Good Impression with Your Business Stationery0
Posted on 19th June 2018 by Emily
Filed under Business Advice
Business Stationery is the key to providing a professional impact and positive first impression using business cards, letterheads, compliment slips, mailing labels and correspondence cards. It is a tool to sell your business to prospective customers and clients and should not be overlooked as it plays a key role where the brand essence is concerned.
It is a great tool to strengthen your brand and add that finishing touch to your marketing materials for that elegance of professionalism. Your business stationery needs to be just as professional as you and your business.
Get your Design Right
The design of your business stationery is the most important element. A clean and simple design works best as it doesn’t deflect for the information you are trying to communicate.
The font that you choose must be clean and easy to read if you are going to use two fonts be careful to choose two that complement each other. The alignment and spacing of your font is another key aspect of your design. White space is not always a bad thing as it makes sure that the key features of your business stationery will stand out!
If you are designing your business stationery yourself ask for other people’s opinions and advice before you finalise your design if you are getting your business stationery designed by a third-party company, make sure you request a proof before going ahead with the design.
Stay on Brand
Consistency is key with business stationery, it’s essential that you have consistent branding across your entire business. All your business cards, letterheads, compliment slips, mailing labels and correspondence cards should incorporate elements of the same design as often these are the first impression of your company.
Have Consistent Colours
Brand colours that are used throughout your business stationery will help your potential customers to identify your brand as it creates a level of consistency and familiarity.
Using only a few key colours will solidify your branding and produce the best results ensuring your business stationery looks professional.
Choose Quality Paper
You could have the best business stationery design in the world but if it is not printed on high-quality paper or card you will not be making as much impact as possible. The weight of the paper and card you are using should be taken into consideration, the higher the GSM of the card and paper the more luxurious your letterhead will feel. A client will notice the difference between standard photocopier paper and thicker, high-quality paper. This small detail can be enough to change the perception of your company in the mind of a potential client.
Using a textured paper to print your letterhead design is a great way to add depth to your stationery, our range of Linen and Hammered textured finished paper and card are perfect to achieve this.
The same paper and card should also be used across all your business stationery to help achieve a uniformed look and feel.
Papermilldirect has a great range of high-quality paper and card available in a range of sizes, styles and colours.
Include Contact Information
Including contact details is the most vital part of your business stationery as this is giving prospective clients and customers an easy way to contact you.